Age Prevention Products: The New Wave Hits the Cosmetic Industry
Among the whole slew of spin-out variations of anti aging products produced every year, one question remains at the top of the minds of consumers who buy such marketed goods. Are anti aging products effective for age prevention? Or are such products more of a bandaid covering the more progressive, long term effects of aging skin?
Such questions have been the basis for research in numerous anti aging studies at Stanford University, among other Universities. However, Claims to the age prevention benefits of products have not been evaluated by the FDA, and hence, marketing claims may not state that products are intended to treat, diagnose, or cure any disease. Extension of law regarding cosmetics also state that products may not claim to slow down, reverse, or retard the process of aging. Although many studies concurrently show that aging can be slowed, such basis for measurement are not proven by the FDA.
Anti aging products, like age prevention products, are coming out every day, but more recently with a strong vaies
In most cases, it is dissapointing that age prevention products may not be so age preventing. So how is it that claims for age prevention are put onto product labels? Although many experts disagree, there is no regulation against unsubstantiated marketing claims on cosmetics, because cosmetics are not classified as drug products, which would otherwise be subjected to FDA approval. Long as there is a disclaimer on the label, stated that such statements are not evaluated by the food and drug administration.
While non FDA approval may appear to be a bad thing, it is an advantage to consumers, not only because product innovation happens faster, but also because of cost. For the average cosmetic to be approved by the FDA, it would cost on average 7 million dollars and 5-10 years for experimental testing.
A product's age prevention capabilities are difficult to prove. In fact, age prevention is difficult to prove. The proof may be in the pudding, but may be difficult to point out as experimental evidence without a quantifiable basis for comparison. Participants involved with comparison studies cannot show benefits beyond instantaneous results. Age prevention happens over the long term and it is difficult to show how a subject would appear had they not taken the particular product. Further, experimental evidence does not necessarily support diminished aging effects in cells, because many factors affect the integrity of cells over time.
The most dependable measure of a product's age prevention capabilities lies in the standard deviation of age prediction across random samples of statistical aggregates.
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